AI has made software faster to build and easier to copy. As product differentiation becomes harder to maintain, distribution is becoming the real competitive advantage.
But should your company pursue product-led growth, partnerships, creators, community, an ecosystem strategy or sales? Trying everything at once isn’t a strategy.
In this live GrowthPad session, Zain Abiddin will introduce the Distribution Advantage Map a framework for selecting the right growth model based on how your product is bought, used and shared.
You’ll learn:
- The seven major distribution wedges
- The difference between a channel and a compounding advantage
- How buyer, contract value, time-to-value, frequency, collaboration and trust affect your strategy
- How to identify your primary wedge, supporting channel and compounding loop
- How to choose the distribution experiment to run next
This session is designed for AI founders, product and growth leaders, and investors evaluating how companies can build durable growth.
You’ll leave with a practical framework for answering one critical question: Where will your next 10,000 customers come from?
