AI is changing the fundamental mechanics of SaaS growth.
For years, growth teams have optimized for more engagement, more feature adoption, more seats, and more time spent in the product. But what happens when AI does more of the work for the customer?
An AI product might complete in 30 seconds what previously took a user 30 minutes. Engagement goes down — while customer value goes up. That changes how we need to think about activation, retention, expansion, monetization, and the metrics we use to measure growth.
Join Zain Abiddin, Founder of GrowthPad and former growth leader at Canva, for a fast-paced 30-minute Lightning Lesson on building an AI-native growth model.
What you'll learn
- How AI changes SaaS growth — and why traditional engagement and feature-adoption metrics can become misleading.
- How to build an AI-native growth model — moving customers from first outcome → trust → delegation → retention → expansion.
- What to measure — including outcomes, trust, delegated work, expansion, and sustainable unit economics.
We'll also explore why trust may become the new activation, how AI changes traditional seat-based expansion, and what happens when software shifts from helping customers do the work to actually doing the work for them.
Who should attend
Built for SaaS founders, AI founders, product leaders, growth leaders, and GTM teams building AI-native products or adding AI to an existing subscription business.
