AI is making software dramatically easier to build.
That creates a new problem: building the product is no longer the hard part. Finding an opportunity that can actually grow is.
In this session, we’ll break down how to identify product opportunities that have real demand, strong distribution potential, and a reason to exist even as AI makes features easier to copy.
We’ll look at how founders and product teams can move beyond “interesting ideas” and instead find opportunities shaped by real customer pain, changing behaviour, emerging technology, and underserved distribution channels.
We’ll cover:
- Where valuable product opportunities are emerging as AI reshapes software
- How to distinguish a real market shift from an AI gimmick
- How to find problems customers are already trying to solve
- Why distribution should influence the product you choose to build
- How to identify wedges that can expand into larger businesses
- How companies like Stan, Chatbase, and other fast-growing AI-era products found their openings
- How to test demand before spending months building
- How to build in public and use early customers to sharpen the opportunity
- A practical framework for going from market shift → problem → wedge → distribution → validation
Who this is for
Founders, product leaders, growth leaders, and operators trying to figure out what is actually worth building now.
You’ll leave with a practical framework you can use to evaluate your current idea—or systematically discover your next one.
The goal isn’t to build another AI product.
It’s to find an opportunity that becomes more valuable because of the changes AI is creating.
