How to Build a Business AI Won't Eat

What you'll learn

Find a customer job that will still matter in 10 years

Learn how to separate the durable problem from the temporary product or interface.

Identify what could actually become defensible in the AI era

Use the LAST framework to evaluate data, workflow, context, trust, distribution, network effects.

Build a reinvention loop before disruption forces you to

Learn how to spot weakening assumptions, cannibalize the current product when needed, and create a repeatable system.

Why this topic matters

AI is making software cheaper to build, interfaces easier to reproduce, and switching easier. That means many traditional SaaS advantages are getting weaker. This session will show you how to build around durable customer jobs, accumulate structural advantages, and create a company that can keep reinventing itself even when the current product stops mattering.

You'll learn from

Zain Abiddin

Built subscriptions at Canva | Ex-Shopify | Founder, GrowthPad

I’m a product and growth leader who has spent my career building and scaling subscription businesses.

At Canva, I led subscription growth initiatives as the company scaled past $3B in ARR, working across pricing, packaging, retention, payments, and monetization. Before that, I worked at Shopify and have advised companies including Jotform on growth.

Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.

My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.

Previously Growth at