The best subscription businesses don't just acquire customers they create communities people never want to leave.
Join Ashley Gallman Williams, Community Lead at Stripe, for a conversation on how world-class companies turn customers into advocates, advocates into creators, and communities into one of their strongest growth engines. With more than 15 years of experience scaling global communities at Airbnb, Wix, and now Stripe, Ashley has built programs spanning advocacy, events, ambassadors, customer feedback, and community-led growth across more than 90 countries.
What we'll cover
- Why community is becoming a competitive advantage for subscription businesses
- Building customer advocacy programs that reduce churn
- Turning power users into ambassadors and referral engines
- Measuring community ROI beyond vanity engagement metrics
- Designing events and programs that increase retention and expansion revenue
- Community-led growth vs. product-led growth: where each wins
- How AI is changing online communities and customer relationships
- Lessons from building communities at Airbnb, Wix, and Stripe
- Mistakes founders make when trying to "build a community"
Whether you're building a SaaS product, marketplace, creator business, or subscription company, you'll leave with practical frameworks for creating communities that strengthen retention, increase customer lifetime value, and fuel sustainable growth.
About Ashley Gallman Williams
Ashley Gallman Williams leads Community at Stripe, where she is building programs that connect and empower Stripe users worldwide. Previously, she led global community initiatives at Airbnb and Wix, scaling ambassador programs, customer communities, distributed events, and advocacy programs across North America, Europe, LATAM, and APAC. She specializes in transforming engaged customers into thriving communities that drive measurable business outcomes.
Hosted by: GrowthPad - The Growth Roundup
Conversations with the world's leading growth, product, and design leaders on building products people love and businesses that last.
