Stripe Scottsdale Community @ Kiln Biltmore

Join fellow founders, operators, developers, agencies, and entrepreneurs from across Scottsdale and the greater Phoenix area for an evening of conversation, connection, and shared learning. The Stripe Scottsdale Community is designed to bring together builders at every stage to exchange ideas, celebrate wins, tackle challenges, and strengthen the local Stripe ecosystem.

Brand is the Moat in an AI World, But What Is Brand?

As AI makes it easier than ever to create content, products, and businesses, the one thing becoming more valuable... not less, is brand.

In this keynote, Jonathan Greye will explore what a brand actually is, why most people misunderstand it, and how the strongest companies create an advantage that technology can't replicate. You'll leave with a clearer understanding of how positioning, perception, trust, and emotional connection become your greatest competitive moat in the age of AI.

Speaker: Jonathan Greye

Jonathan Greye is Chief Brand Officer at PersonalBrand.com, where he helps founders, executives, and category leaders build brands that create trust, differentiation, and long-term enterprise value. As a brand strategist, author, and speaker, Jonathan has worked alongside some of today's leading entrepreneurs to transform expertise into iconic brands that stand out in increasingly crowded markets.

Host: Michael R. Hunter

Michael R. Hunter is the founder of PersonalBrand.com & co-founder and CEO of Spiffy, a Stripe Connect partner and checkout platform. Over the past 19 years, he has helped experts, creators, and online businesses generate more than $44 million in direct sales and has spent the last decade building on Stripe to scale Spiffy into an eight-figure SaaS company that has processed more than $1 billion in online revenue.

Michael will share his journey of building on Stripe and the lessons learned from scaling a software company over the last ten years. He'll discuss the realities of navigating growth, partnerships, and the creator economy, along with what founders and operators need to understand to build resilient businesses in the age of AI.

Following a brief presentation and open Q&A, we'll transition into a collaborative roundtable where everyone will have the opportunity to introduce themselves and share what they're building.

Roundtable Instructions

To ensure everyone has an opportunity to participate, please come prepared to share the following briefly and concisely. Each attendee will have an allotted amount of time, so preparing in advance will help keep the event running smoothly and ensure everyone has a chance to speak.

Please be ready to share:

1. Your name
2. Your business and what you're building
3. What you're currently focused on
4. Your biggest challenge right now
5. Your biggest win or recent success

The goal of the Stripe Scottsdale Community is simple: to create meaningful relationships and provide a space where builders can learn from one another, celebrate progress, and help each other navigate the journey of building and scaling great businesses.

Come ready to share, learn, and connect with fellow members of the Stripe Scottsdale Community.