Building agentic marketing: Foundations, real cases, and getting started
Building Agentic Marketing: Foundations, Real Cases, and Getting Started
The marketing landscape is shifting faster than ever. By 2028, 60% of brands will use agentic AI to facilitate streamlined one-to-one interactions, fundamentally changing how organizations engage with customers. But only 17% of organizations have deployed AI agents today—which means we're at the critical transition point between experimentation and real-world implementation.
This isn't a hype session. This is a practitioner's gathering.
Join us for an evening of honest conversations about what it actually takes to build an agentic marketing organization. You'll hear directly from a founder and their design partner about building AI solutions together, then dive into a panel discussion with marketing and commerce experts on the foundational capabilities organizations need today.
No slides. No buzzwords. No vendor pitches. Just real partnerships, honest challenges, and actionable starting points.
What You'll Experience
🤝 Design Partnership in Action. A candid fireside chat between Jessica Valenzuela, Mowie AI's CCO and co-founder and Luke Luttrell, CEO @ Next LED, Project Content and Social Tap Drinkery about why design partnerships are essential in early-stage product development, the discoveries they've made together, and why brands should lean into AI innovation.
📊 Expert Perspectives on Foundations. A panel discussion with David Berkowitz, CMO @ Marketecture and community leader, builder and author, alongside Joshua Rockoff, a wartime marketer and technologist with consumer, manufacturing, industrial manufacturing, CPG, SaaS, and retail experience and Stripe's agentic commerce experts, Sheetal Kohli Rishi and Padraig Gilmore exploring what agentic marketing and commerce means in practice, the organizational readiness required, and how to assess if you're ready to get started.
🛠️ Hands-On ExplorationInteractive demo stations during networking where you can explore products, ask detailed questions, and connect with speakers and fellow practitioners.
🌆 Unforgettable SettingPanoramic views of the Manhattan skyline from Stripe's 48th floor offices, paired with NYC's favorite pizza and Italian sweets.
Featured Participants
Fireside Chat:Jessica Valenzuela | CCO and co-Founder, Mowie AILuke Luttrell | CEO, Next LED, Project Content and Social Tap Drinkery
Panel Discussion:David Berkowitz | CMO, Marketecture, Founder and Community, AI Marketer's Guild I Builder & Author (Moderator)Joshua Rockoff | Interim President, OMNI Retail EnterprisesSheetal Kohli Rishi | Enterprise GTM @ StripePadraig Gilmore | Agentic Commerce GTM @ Stripe
Who Should Attend?
For Marketing Leaders: Understand the organizational readiness and foundational capabilities needed before deploying agentic systems—learn from real design partnerships and avoid expensive missteps.
For Enterprise Executives: Get a clear-eyed view of what's actually working in the market today, what realistic timelines look like, and how strategic partnerships accelerate learning.
For Founders & Builders: See how design partnerships drive product development, understand real customer pain points, and connect with early adopters who can provide genuine feedback.
For Operators: Get tactical takeaways you can implement starting next week, including frameworks for evaluating tools, assessing readiness, and building the right foundation.
Agenda
5:30 PM - 6:00 PM – Check-in and Registration
6:00 PM – Welcome & Context Setting
6:05 PM – Fireside Chat: Design Partners in ActionBuilding Together: Why Early Partnerships MatterA conversation between Jessica Valenzuela, (Mowie AI's CCO and co-founder) and (TBA), F&B Brand (TBA) on their journey as design partners—the why, the discoveries, and what luxury brands gain by being part of the AI conversation early.
6:32 PM – Panel Discussion: Foundations of Agentic Marketing and CommerceWhat It Actually Takes to Build Agentic Marketing TodayDavid Berkowitz (CMO, AI Marketer & Author), Sheetal Kohli Rishi (Enterprise GTM @ Stripe), and Padraig Gilmore (Agentic Commerce GTM @ Stripe) explore strategic foundations, organizational readiness, commerce infrastructure, and practical starting points.
7:05 PM – Networking + Interactive Demo StationsHands-on product exploration, deeper conversations with speakers, and connections with fellow practitioners building in this space.
Why Attend?
This event is designed for:
- Brand Marketing Leaders navigating AI transformation
- Enterprise Business Leaders evaluating agentic marketing investments
- Founders building in the marketing or commerce space
- Builders & Operators implementing AI-driven marketing systems
- Luxury & Premium Brands exploring how AI can elevate their marketing
- Anyone who wants honest, practitioner-level insights over hype
Registration & Building Access
🆔 Government-Issued ID RequiredAll attendees must present a valid government-issued ID for building security.
📧 Pre-Event Registration EmailCloser to the event date, you will receive an email from [email protected] with the subject line: "You're invited to Stripe."
Please complete your registration before you arrive—you'll only need to register once.
📱 QR Code for Check-InAfter registering, you'll receive a second email with the subject line: "Here's your pass to sign in at Stripe NYC." This email contains your QR code to scan upon arrival.
🏢 Arrival InstructionsThe Stripe team will meet you at the building entrance and guide you to the 48th floor event space.
Speakers
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