Fill the room: The GTM-engineering + AI playbook to pack your next event

Most event promotion leaks at every step: the wrong people get invited, emails land in spam, LinkedIn throttles your account, and half the people who register never show up. Join us for our Stripe Community for Agentic Marketing launch event!

In this live session, GTM expert Naufal Nugroho and Mowie co-founder and CCO Jessica Valenzuela break down the GTM-engineered system they use to fill a room with the right people — and actually get them there.

1. You'll see how to read social signals to find in-market prospects.
2. Map your full TAM with the right database tools.
3. Promote at scale without burning your domain or your LinkedIn account.
4. Use AI to keep every invite and follow-up on-brand instead of spammy.
5. Then the part most teams skip: the show-up system that beats the ~58% no-show drop-off.

This free webinar masterclass is designed for founders, growth and marketing leaders, and the people who own the pipeline.

Attendee Takeaways:

This is a webinar masterclass on a repeatable signal-to-invite workflow — find prospects actually in-market for your event, not a cold blast.

1. How to map your full TAM with database tools and turn it into a clean, segmented invite list.
2. The compliant-scale playbook — send and connect at volume without the spam folder or a LinkedIn restriction (domains, warmup, limits, sequencing).
3. AI for on-brand personalization at scale — invites and follow-ups that sound like you, not a bot.
4. The show-up system — the calendar anchor + 3-step reminder sequence that beats the no-show gap.
5. The full-funnel readout — measuring registration → attendance → pipeline, and turning the replay into your biggest asset.
6. Registered members will receive a FREE copy of The Fill the Room Playbook — fill your next event with the right people, and get them to show up. The GTM-engineered system from Naufal Nugroho (Dual Entry) × Jessica Valenzuela (Mowie).

Save my seat — free · Thursday, July 23 · 12pm ET / 9am PT · Live on Stripe Community's Agentic Marketing

About the Host and Speakers:

Naufal Nugroho, GTM-Engineer lead at Dual Entry. Previously, Naufal grew his own outbound agency to six figures, led GTM engineering for B2B tech, and teaches the craft to 11K+ followers through GTM Skool.

Jessica Valenzuela, co-founder of Mowie AI, builds brand-fluent marketing AI for consumer brands and runs Mowie's GTM herself. A non-technical founder who's shipped 59,000+ lines of code with Claude and built Scout GTM in six hours and she hosts the Stripe Community Builder series for Agentic Marketing in collaboration with experts, brands, technology ecosystem partners and local communities.

Save my seat — free · Thursday, July 23 · 12pm ET / 9am PT · Live on Stripe Community's Agentic Marketing