How ReachSuite was built, scaled, and acquired

Join the Stripe Washington DC Community for a fireside chat with Collin Smith on how he built, scaled, and sold ReachSuite.

Collin will share the story behind ReachSuite, from identifying the opportunity and building the product to selling into major software companies and navigating the path to acquisition. The conversation will focus on practical lessons for founders, operators, product leaders, and go-to-market teams building B2B software companies.

What We’ll Cover

1. How Collin identified the opportunity behind ReachSuite
2. The early product and sales decisions that shaped the company
3. What it took to sell product-led software into larger organizations
4. How ReachSuite scaled across enterprise customers
5. The path to acquisition and the Consensus merge
6. Lessons from leading product after the acquisition
7. Practical advice for DC founders building software companies now

Agenda

1. 5:30 PM - Doors Open And Networking
2. 5:45 PM - Welcome From The Stripe DC Community
3. 5:50 PM - Fireside Chat With Collin Smith
4. 6:35 PM - Audience Q&A
5. 7:00 PM - Networking
6. 7:30 PM - Wrap

Speaker

Collin Smith is a serial software entrepreneur and VP of Product at Consensus. He founded ReachSuite, which was acquired by Sumeru Private Equity and merged with Consensus in 2024. ReachSuite helped companies automate sales and marketing demos through interactive product tours and product simulations.

Host

Hosted by Dwayne Samuels, Co-founder, Samelogic and Stripe DC Community Builder.

Stripe Community Builders are selected and supported by Stripe to lead local communities where founders, operators, and businesses can learn, connect, and grow.

Supporter

Supported by Stripe Community and Samelogic